Many in the business often ask what kind of advertising efforts produce the most effective returns - specifically asking about advertising in publications. First and foremost, newspaper advertising is one SURE way to burn money without a match. On the rare occasion when you can afford page dominance (full or half-page) and have a special deal you're offering for a limited time, you can get some action, depending on the publication. But it remains a gamble.
As far as what works, what doesn't and possibly why: This is our experience, mileage may vary.
By far, when we have wanted to get some momentum going in the bridal community it has been through participation in the various bridal fairs held in the Southern California area.
We have an ongoing policy, also, of checking out new, old or otherwise active wedding related sites through Google, and listing with any and all of them that feature a free listing, regardless of how the listing is placed. We also list with a few paid sites, of which the most effective one appears to be weDJ.com.
We do occasionally get leads from these paid sites, but we are cutting back this year when renewals come up on most of them. Last year we dropped two, this year we'll discontinue with three others, leaving weDJ as the last hold out in hopes that it will pay off in the long run.
Printed advertising is basically a waste of money, and I have 30 years in the publication and advertising field to admit first hand that the medium is largely ineffective.
Published advertising is a lot like government assistance programs and bank loans - you virtually have to prove you DON'T need it in order to get it. How's that?
Well...
...if you have a LOT of money like, say McDonald's, Coca-Cola, most of the car companies, etc. then constant advertising via all the media channels is great for national/international awareness campaigns.
It is the visibility and linkage, constancy and ad media dominance that establishes a brand, etc.
When advertising in printed media there are basically TWO ways that such advertising might prove effective (note, I didn't say 'might give you a decent ROI') in establishing who you are - page dominance (half- or full-page ads only, translates into EXPENSIVE) and repetition (smaller ad running continuously over a LONG period of time, sort of the old Yellow Pages effect - you're always there so you MUST be a valid company). These are effective, if you have the money, but are negligible when it comes to proving profitable over the long or short term.
Will people KNOW you you are? Likely. Will they remember you when or if they need professional video services? Possibly. Will they, and enough others, spend enough with you to return the investment? make a profit? NOPE!
Page dominance and repetitive ad publication in known publications distributed to the bridal community are saturated with advertisement. You pay extra for placement (the theory that one page or location is better than another in the publication - front half, right side page, front or back inside/outside cover, etc.) that may or may not give you an edge. Again, EXPENSIVE! Actually, so are the other umpteen dozen pages, with ads going for anywhere between $1,000 and $10,000 for color, placement, etc.
Paying web sites are pretty much the same experience, basically. They are becoming saturated and there's NO way a popular site like, say The Knot, can guarantee you first page or top of page listing ALWAYS, no matter WHAT price you pay.
That takes us BACK to square one. It is my personal experience and educated opinion that direct marketing is the ONLY way to fly if you want to invest in a campaign that has some hope of giving you ANY ROI.
Even bridal fairs can be a crap shoot, but at least you are THERE, visible, pressing the flesh, handing out information to people who have SOME degree of interest - enough to make the effort to attend. The lists generated by some of these bridal fair organizers are no better than a list of old jokes, but others are quite effective in after event marketing efforts.
Any list, however it is obtained, MUST be MILKED for all it is worth, with direct mail, phone calls, e-mails (not your best approach due to the universal attitude toward SPAM or the perception of it). Depending on the posted anticipated wedding dates of the brides on our lists we'll follow up first with a phone call thanking them for visiting the event, then a letter and brochure or even a demo if requested, post cards, THEN an e-mail or two.
Our final contact with ANY of them is about 30 days prior to their event date - sort of a "one more shot" effort.
Monday, April 03, 2006
Sunday, April 02, 2006
Letter to Brides
Dear bride:
If you have not kept one bit of home movie memories, saved one single blockbuster movie DVD for your personal collection, recorded every episode of ''Friends'' on TV, or collected any footage on video of one birthday party, graduation party or trip to the beach, mountains or Paris...
...then PLEASE! Do NOT read further.
Oh, you HAVE done one or more of the above? Then I'm sure you plan to have your upcoming wedding professionally produced on video to preserve the atmosphere, sights and sounds of the day.
And, therefore you do not need to read further.
Years from now, when you cannot remember who was there, what they said, how well you used to dance, you are one of those rare people who were smart enough to save those memories to visit again and again.
Right? So, you do not have to read any further.
And if you were so inclined to NOT collect old movies, new movies, old or new television shows, any home movies your parents might have made, or home videos of celebrations from childhood to college graduation, you would NOT have read this far and changed your mind about the possible value of keeping a professionally produced video of your wedding day.
You would not come to the conclusion that having a video now, to preserve today for the future, might be a great value after all.
Professional wedding and event video producers. Look us up, we're easy to find.
If you have not kept one bit of home movie memories, saved one single blockbuster movie DVD for your personal collection, recorded every episode of ''Friends'' on TV, or collected any footage on video of one birthday party, graduation party or trip to the beach, mountains or Paris...
...then PLEASE! Do NOT read further.
Oh, you HAVE done one or more of the above? Then I'm sure you plan to have your upcoming wedding professionally produced on video to preserve the atmosphere, sights and sounds of the day.
And, therefore you do not need to read further.
Years from now, when you cannot remember who was there, what they said, how well you used to dance, you are one of those rare people who were smart enough to save those memories to visit again and again.
Right? So, you do not have to read any further.
And if you were so inclined to NOT collect old movies, new movies, old or new television shows, any home movies your parents might have made, or home videos of celebrations from childhood to college graduation, you would NOT have read this far and changed your mind about the possible value of keeping a professionally produced video of your wedding day.
You would not come to the conclusion that having a video now, to preserve today for the future, might be a great value after all.
Professional wedding and event video producers. Look us up, we're easy to find.
Friday, December 30, 2005
Brides NEED Wedding Day Video!
Literally thousands of brides every year say they regret not including video in their wedding planning. Now, it's too late.
According to many members of the professional wedding and event video production community this reaction has been their collective experience when talking with these brides.
''Our company is always marketing through direct mail, client referral programs, participating in area bridal fairs and other events,'' says Mary Ann Osness of CorElAnn Productions in Southern California. ''We get to speak with many newly wedded brides as a result and the vast majority of them tell us they regret not having a video of their wedding day.''
Osness says that a good number among this group admit they got portions of their wedding day on video, taken by friends or family.
''They will tell me it's a good thing to have some of their wedding videotaped, but that often the things they wanted to see the most were not recorded, or that they could not hear the vows, readers or other special commentary due to bad audio,'' says Osness.
Osness says her experience isn't unique. She says many of her associates in the professional wedding and event video production community have similar experiences.
Osness points out that such experiences can be viewed first hand on the many wedding web sites available.
''I read post after post on wedding web sites where brides say how disappointed they are now that their day is over and they have no video,'' says Osness. ''These brides are the very ones who, posting before their wedding, strongly advocated the lack of need for video.''
On posts prior to their wedding day, according to Osness, these brides claim photography is enough.
''A bride told me recently that she loved her photographs, wouldn't give them up at any price,'' says Osness, ''but she added that, now that it's too late, she would gladly spend the same or more to have had a wedding video.''
Osness says this is just one example, but the story is universal. She says that brides often mention not having actual live representation of their wedding day, expressing regrets.
''The professional photography community is a strong, solid, well-represented service provider group in the wedding industry,'' says Osness. ''They are aggressive, adding instant services, musical montage creations, even creations with narrative, and hundreds, sometimes thousands, of images for their clients.
''They continue to provide the trophy enlargements hanging in foyers, over fireplaces and in other prime home display areas,'' Osness says. ''But as important and valid as this service is it remains essentially a silent, two-dimensional outline of the event.''
Video is warm, says Osness. She says it has ''life'' and contains elements that enhance and compliment photographs.
''It is essential that photography and video are taken together,'' says Osness. ''Emotionally, they complete the memory. A photograph offers reflection, the video offers reality - that's what many people are into these days,reality, right?''
Osness says her primary frustration, one she shares with her many associates, is finding a way to get brides to realize and address the need for video before they realize and regret the absence of it.
''Yes, there are thousands of us who produce professional wedding and event video product,'' says Osness. ''We do have a personal interest in this. But so does the bride. When so many of them tell us how they wish they had realized the importance of video and are now sorry they didn't, that's saying we as professionals somehow need to reach them.''
Osness notes that a search on the web will reward every bride, regardless of budget size or limitations, with quality video at a price that works for them.
She says the vitality of video will reward the bride, her friends and family with a lifetime of living memories.
''People often think the memory alone will sustain them,'' Osness concludes. ''But there are so many instances caught on video of which celebrants have no memory because they didn't even know it occurred.''
According to many members of the professional wedding and event video production community this reaction has been their collective experience when talking with these brides.
''Our company is always marketing through direct mail, client referral programs, participating in area bridal fairs and other events,'' says Mary Ann Osness of CorElAnn Productions in Southern California. ''We get to speak with many newly wedded brides as a result and the vast majority of them tell us they regret not having a video of their wedding day.''
Osness says that a good number among this group admit they got portions of their wedding day on video, taken by friends or family.
''They will tell me it's a good thing to have some of their wedding videotaped, but that often the things they wanted to see the most were not recorded, or that they could not hear the vows, readers or other special commentary due to bad audio,'' says Osness.
Osness says her experience isn't unique. She says many of her associates in the professional wedding and event video production community have similar experiences.
Osness points out that such experiences can be viewed first hand on the many wedding web sites available.
''I read post after post on wedding web sites where brides say how disappointed they are now that their day is over and they have no video,'' says Osness. ''These brides are the very ones who, posting before their wedding, strongly advocated the lack of need for video.''
On posts prior to their wedding day, according to Osness, these brides claim photography is enough.
''A bride told me recently that she loved her photographs, wouldn't give them up at any price,'' says Osness, ''but she added that, now that it's too late, she would gladly spend the same or more to have had a wedding video.''
Osness says this is just one example, but the story is universal. She says that brides often mention not having actual live representation of their wedding day, expressing regrets.
''The professional photography community is a strong, solid, well-represented service provider group in the wedding industry,'' says Osness. ''They are aggressive, adding instant services, musical montage creations, even creations with narrative, and hundreds, sometimes thousands, of images for their clients.
''They continue to provide the trophy enlargements hanging in foyers, over fireplaces and in other prime home display areas,'' Osness says. ''But as important and valid as this service is it remains essentially a silent, two-dimensional outline of the event.''
Video is warm, says Osness. She says it has ''life'' and contains elements that enhance and compliment photographs.
''It is essential that photography and video are taken together,'' says Osness. ''Emotionally, they complete the memory. A photograph offers reflection, the video offers reality - that's what many people are into these days,reality, right?''
Osness says her primary frustration, one she shares with her many associates, is finding a way to get brides to realize and address the need for video before they realize and regret the absence of it.
''Yes, there are thousands of us who produce professional wedding and event video product,'' says Osness. ''We do have a personal interest in this. But so does the bride. When so many of them tell us how they wish they had realized the importance of video and are now sorry they didn't, that's saying we as professionals somehow need to reach them.''
Osness notes that a search on the web will reward every bride, regardless of budget size or limitations, with quality video at a price that works for them.
She says the vitality of video will reward the bride, her friends and family with a lifetime of living memories.
''People often think the memory alone will sustain them,'' Osness concludes. ''But there are so many instances caught on video of which celebrants have no memory because they didn't even know it occurred.''
Tuesday, May 03, 2005
The Wedding Video Registry
NOTE: Since writing this entry the Wedding Video Registry has been temporarily discontinued.
This is the most exciting development yet in a qualified and viable resource for obtaining professional wedding video production at little or no cost to you! This program offers you a way to experience virtually "ZERO!" impact on your already difficult to manage wedding budget while getting a professional video production of your wedding day events far beyond what you thought possible!
Now you don't have to depend on a friend, associate or family member with a video camera to videotape your wedding. They deserve to be a part of the celebration, not a working stiff! And, the pressure of providing some degree of quality with less than professional equipment can often result in headaches, heartaches and hassles - a lot of hurt feelings on both sides of the camera.
Now you don't have to "settle" on a low budget video production company/individual with low experience and mediocre equipment. Sure, there are many "newbies" out there just getting into the business and willing to make you a deal! But, if they are not prepared for contingencies, if they are not backed up with redundant equipment and prepared for those inevitable emergencies, equipment failures, that can arise, it might not be such a bargain after all.
Granted, there are some inexpensive video producers available who do some pretty darn good work for the price, charging anywhere from $800 to $1,000 for a two camera production - well, that's two cameras and one operator, and one camera at your reception.
The Wedding Video Registry professionals ALWAYS provide TWO cameras AND TWO operators at both your ceremony AND your reception! You get limited preceremony coverage, as well as creative coverage of your on site formal photo session, representation of your attending guests before and after the ceremony, the cocktail hour before your reception gets under way, six hours coverage, up to 40 hours of digital editing...
...and EVERYONE who participates in The Wedding Video Registry will get a complete and professionally edited DVD of your wedding day video production.
How can this be?
Simple! Add The Wedding Video Registry to your gift registry listing and notification!
You are probably already familiar with the web and local retail store gift registries. You have likely established a gift registry already. It is helpful for those who need/want to know what you need/want, cuts down on duplicate gifts, helps individuals work together to get you more expensive items an individual normally might not be able to afford.
The Wedding Video Registry works the same way, as a cooperative effort among your family, friends and associates where, based on the number of guests/invitations/announcements you send, and they participate, they are simply purchasing a copy of your professionally videotaped, edited and produced wedding day DVD video. One hundred participants would pay only $18 each, 150 guests, $12 each. More participants could make the individual orders less, or keep the price at $12 to $20 and use the extra to obtain one or more of the many available creative options from The Wedding Video Registry professional video producers.
There's another option in the event you do not have enough guests or participants. Just 50 participants would cut your costs in half. You would budget and pay, out of pocket, just $900 for a production that would cost you three or more times that! And, everyone of those 50 participants will receive a copy of your professionally produced wedding day DVD!
Their participation in The Wedding Video Registry is truly the gift that keeps on giving! The Wedding Video Registry is not intended to replace or eliminate regular gift registry participation. Its purpose is to provide an alternative gift suggestion for those who want to give something more, something unique! Their participation will not only assure the creation of a memorable, meaningful future family heirloom, it is a gift they give that actually GIVES BACK! And it is affordable enough that your video can be in addition to their regular gift presentation from your gift registry suggestions.
Believe me this is a gift that will "be there" probably far longer than any other gift you might receive. Another bonus is that you now have protection against the loss of your wedding day DVD video. With so many exact digital copies of your video available there will always be a resource for replacement in the event yours, or a guest's, copy is lost, damaged or somehow destroyed!
Is this a bit gauche? Well, tell me, do people in general perceive the ongoing tradition of retail gift registries gauche? No! The Wedding Video Registry IS a gift registry! One that is not only reasonably priced, affordable instead of, or in addition to a more traditional gift, but returns its value to the giver who actually will get something for her money!
That's not their intent, but that is still what will happen!
Every participant in The Wedding Video Registry receives a professionally produced digital copy of your soon-to-be heirloom wedding day video! Each and every participant will be named in a special segment at the end of your traditional video production. Each will have the satisfaction of giving you a truly unique and personal gift and, something we all appreciate, being recognized for being so thoughtful.
Complete details regarding The Wedding Video Registry are available at www.weddingvideoregistry.com. You will love the special quality of your professionally produced wedding day video and the knowledge that a lot of people put a lot of love into making it possible.
This is the most exciting development yet in a qualified and viable resource for obtaining professional wedding video production at little or no cost to you! This program offers you a way to experience virtually "ZERO!" impact on your already difficult to manage wedding budget while getting a professional video production of your wedding day events far beyond what you thought possible!
Now you don't have to depend on a friend, associate or family member with a video camera to videotape your wedding. They deserve to be a part of the celebration, not a working stiff! And, the pressure of providing some degree of quality with less than professional equipment can often result in headaches, heartaches and hassles - a lot of hurt feelings on both sides of the camera.
Now you don't have to "settle" on a low budget video production company/individual with low experience and mediocre equipment. Sure, there are many "newbies" out there just getting into the business and willing to make you a deal! But, if they are not prepared for contingencies, if they are not backed up with redundant equipment and prepared for those inevitable emergencies, equipment failures, that can arise, it might not be such a bargain after all.
Granted, there are some inexpensive video producers available who do some pretty darn good work for the price, charging anywhere from $800 to $1,000 for a two camera production - well, that's two cameras and one operator, and one camera at your reception.
The Wedding Video Registry professionals ALWAYS provide TWO cameras AND TWO operators at both your ceremony AND your reception! You get limited preceremony coverage, as well as creative coverage of your on site formal photo session, representation of your attending guests before and after the ceremony, the cocktail hour before your reception gets under way, six hours coverage, up to 40 hours of digital editing...
...and EVERYONE who participates in The Wedding Video Registry will get a complete and professionally edited DVD of your wedding day video production.
How can this be?
Simple! Add The Wedding Video Registry to your gift registry listing and notification!
You are probably already familiar with the web and local retail store gift registries. You have likely established a gift registry already. It is helpful for those who need/want to know what you need/want, cuts down on duplicate gifts, helps individuals work together to get you more expensive items an individual normally might not be able to afford.
The Wedding Video Registry works the same way, as a cooperative effort among your family, friends and associates where, based on the number of guests/invitations/announcements you send, and they participate, they are simply purchasing a copy of your professionally videotaped, edited and produced wedding day DVD video. One hundred participants would pay only $18 each, 150 guests, $12 each. More participants could make the individual orders less, or keep the price at $12 to $20 and use the extra to obtain one or more of the many available creative options from The Wedding Video Registry professional video producers.
There's another option in the event you do not have enough guests or participants. Just 50 participants would cut your costs in half. You would budget and pay, out of pocket, just $900 for a production that would cost you three or more times that! And, everyone of those 50 participants will receive a copy of your professionally produced wedding day DVD!
Their participation in The Wedding Video Registry is truly the gift that keeps on giving! The Wedding Video Registry is not intended to replace or eliminate regular gift registry participation. Its purpose is to provide an alternative gift suggestion for those who want to give something more, something unique! Their participation will not only assure the creation of a memorable, meaningful future family heirloom, it is a gift they give that actually GIVES BACK! And it is affordable enough that your video can be in addition to their regular gift presentation from your gift registry suggestions.
Believe me this is a gift that will "be there" probably far longer than any other gift you might receive. Another bonus is that you now have protection against the loss of your wedding day DVD video. With so many exact digital copies of your video available there will always be a resource for replacement in the event yours, or a guest's, copy is lost, damaged or somehow destroyed!
Is this a bit gauche? Well, tell me, do people in general perceive the ongoing tradition of retail gift registries gauche? No! The Wedding Video Registry IS a gift registry! One that is not only reasonably priced, affordable instead of, or in addition to a more traditional gift, but returns its value to the giver who actually will get something for her money!
That's not their intent, but that is still what will happen!
Every participant in The Wedding Video Registry receives a professionally produced digital copy of your soon-to-be heirloom wedding day video! Each and every participant will be named in a special segment at the end of your traditional video production. Each will have the satisfaction of giving you a truly unique and personal gift and, something we all appreciate, being recognized for being so thoughtful.
Complete details regarding The Wedding Video Registry are available at www.weddingvideoregistry.com. You will love the special quality of your professionally produced wedding day video and the knowledge that a lot of people put a lot of love into making it possible.
Saturday, March 12, 2005
Photo? Video? Ice Sculpture?
I hear a lot of people claim they live in the moment. When I hear this I often wonder if they really know what they are talking about - live in the moment...
...life for the moment.
What moment?
And, after the "moment" is that it? The moment never to be revisited or called to mind? Never to have a high enough value that it is worth recalling, remembering, reliving?
The ice sculpture soon melts, gone forever. Unless, of course, it was captured on film or memory chip, or videotape.
On film that sculpture can be captured forever in all its frozen glory. Its once wonderful, glistening detail can be reaffirmed at a glance...
...a memory of what once was and is no more.
Another photo can freeze the results of its demise, capturing virtually forever that melted masterpiece's remains - what was and is no more, but for the photograph, the memory.
Yes, photography captures the moment doesn't it?
But video, ah yes, video captures the event, the passage, the occurrence, the story like nothing photography could hope to achieve. The video of that melting ice sculpture can be long, excruciatingly boring; like real time.
Or, in the hands of a talented editor, the passage of time, while depicting the painful passage from reflective, diamond-like art to nothing more than a puddle awaiting the cleanup crew, can be a beautiful thing. There's a story here. Is the story of the ice sculpture reflective of the story of the marriage celebration where it gave its life?
Like the sculpture, will the wedding and reception that followed, the marriage that resulted, soon melt away into nothing?
A pause for thought, huh?
Can the photographs do that? After a fashion. Say, one of the sculpture's delivery - solid, hard, defined. Another of the sculpture sweating out its midlife, rivulets cutting lines into its once solid facade. Then a photo of its half-life, less than it was, still showing some of what it must have been, a series of moments rapidly fading. A final photo of the puddle, nothing to reflect on what that shapeless body of water had once been.
Sure, photos can do that, leaving much of it to the mind to recall.
But video, ah yes, video captures every moment, every fading of reflective glory. It conveys passage of time in a reality show. The drops move, the ice diminishes, the shape of things change until there remains only that body of water. Music enhances, highlights the event, underscoring a change from something to nothing.
What do most care?
They, after all, live for the moment, in the moment.
Like the marriage.
Life would, then, have to be a series of moments to live for, live in. Something a mere photograph cannot convey, provide.
Video is more about life, what it was, what it is, what it has become.
It is more artistic than a painting, more reminiscent than a photograph.
After the event, the video remains.
But what of the ice sculpture? the wedding? the marriage?
...life for the moment.
What moment?
And, after the "moment" is that it? The moment never to be revisited or called to mind? Never to have a high enough value that it is worth recalling, remembering, reliving?
The ice sculpture soon melts, gone forever. Unless, of course, it was captured on film or memory chip, or videotape.
On film that sculpture can be captured forever in all its frozen glory. Its once wonderful, glistening detail can be reaffirmed at a glance...
...a memory of what once was and is no more.
Another photo can freeze the results of its demise, capturing virtually forever that melted masterpiece's remains - what was and is no more, but for the photograph, the memory.
Yes, photography captures the moment doesn't it?
But video, ah yes, video captures the event, the passage, the occurrence, the story like nothing photography could hope to achieve. The video of that melting ice sculpture can be long, excruciatingly boring; like real time.
Or, in the hands of a talented editor, the passage of time, while depicting the painful passage from reflective, diamond-like art to nothing more than a puddle awaiting the cleanup crew, can be a beautiful thing. There's a story here. Is the story of the ice sculpture reflective of the story of the marriage celebration where it gave its life?
Like the sculpture, will the wedding and reception that followed, the marriage that resulted, soon melt away into nothing?
A pause for thought, huh?
Can the photographs do that? After a fashion. Say, one of the sculpture's delivery - solid, hard, defined. Another of the sculpture sweating out its midlife, rivulets cutting lines into its once solid facade. Then a photo of its half-life, less than it was, still showing some of what it must have been, a series of moments rapidly fading. A final photo of the puddle, nothing to reflect on what that shapeless body of water had once been.
Sure, photos can do that, leaving much of it to the mind to recall.
But video, ah yes, video captures every moment, every fading of reflective glory. It conveys passage of time in a reality show. The drops move, the ice diminishes, the shape of things change until there remains only that body of water. Music enhances, highlights the event, underscoring a change from something to nothing.
What do most care?
They, after all, live for the moment, in the moment.
Like the marriage.
Life would, then, have to be a series of moments to live for, live in. Something a mere photograph cannot convey, provide.
Video is more about life, what it was, what it is, what it has become.
It is more artistic than a painting, more reminiscent than a photograph.
After the event, the video remains.
But what of the ice sculpture? the wedding? the marriage?
Tuesday, March 01, 2005
Good, Fast and Cheap
The best you can hope for is two out of three.
Take video production for example. Independent wedding and event video producers are all over the board with this one. Are the majority of them good? Probably, but that is subjective and from the perspective of the service provider, the client and/or her relatives and friends.
There are a lot of cheap video services providers out there. The technology is certainly affordable, providing a great starting point for newbies. Working out of home generates low overhead, start up costs...and that's good to a degree. Inexpensive is a relative term. It sounds a bit better than "cheap" still giving the impression that a video service provider who is "inexpensive" might be somewhat more credible than one who is cheap. To a certain extent, unfortunately, you do get what you pay for.
Fast. What's that? What's fast? One or two months? Less than one month? Two, three weeks? Ten days? The fewer days spent on editing a video product, depending on length, complexity and content, can result in omission of quality. A lot depends on what the service provider charges. What equipment, technology, creative resources does she have at her disposal? Today's tools can help be fast, and good, but it isn't likely your service provider will be cheap.
There are a few things you must do whatever your budget may be for video production.
• Set your budget, but make an effort to be flexible a few hundred dollars either way
• Make it a point to interview a minimum of five video production services providers
• Make every effort to obtain a minimum of two of them via references from people you know and trust
• Do preview samples of their work
• Do follow up on references: liked work, liked the people, performed as promised, any surprises good or bad
• Do establish how long (how many weddings or events actually produced) they've been in business
• All else being equal, what are your instincts telling you - run? Are you comfortable? Do you like them?
• Good instincts, a comfortable, agreeable feeling is one thing, but is she going to be there behind the camera
• You might have 12 months to get everything locked down, but give yourself more than a couple of months
• Wait til the last minute and availability (see above) diminishes, potential for making a bad call increases
• Whatever the promises - get it in writing. For your own protection you simply must get a definitive agreement
Follow the above suggestions and you might just be able to find a video services provider who is affordable (based on your flexible budget) - avoid "cheap"; fast - anything under four weeks can be considered so; and good - you saw their work, right? They've been in business for a few years, produced several similar events - right? The references were positive, you did contact them, right?
Keep in mind that while there certainly is an abundance of talented individuals out there who started producing yesterday, experience plays a major role in the positive outcome of a video production. People who have been in business for a few years, with a number of productions under their belts, tend to understand Murphy's Law that if anything can go wrong it will. They are prepared for equipment failure, with sufficient backup resources to get the job done, and get it done professionally.
You will pay for that experience but, more than talent, looks, production samples, production content, contract inclusions, or even personality, the premium for experience will be the single most significant portion of your investment in a professional video services provider.
Take video production for example. Independent wedding and event video producers are all over the board with this one. Are the majority of them good? Probably, but that is subjective and from the perspective of the service provider, the client and/or her relatives and friends.
There are a lot of cheap video services providers out there. The technology is certainly affordable, providing a great starting point for newbies. Working out of home generates low overhead, start up costs...and that's good to a degree. Inexpensive is a relative term. It sounds a bit better than "cheap" still giving the impression that a video service provider who is "inexpensive" might be somewhat more credible than one who is cheap. To a certain extent, unfortunately, you do get what you pay for.
Fast. What's that? What's fast? One or two months? Less than one month? Two, three weeks? Ten days? The fewer days spent on editing a video product, depending on length, complexity and content, can result in omission of quality. A lot depends on what the service provider charges. What equipment, technology, creative resources does she have at her disposal? Today's tools can help be fast, and good, but it isn't likely your service provider will be cheap.
There are a few things you must do whatever your budget may be for video production.
• Set your budget, but make an effort to be flexible a few hundred dollars either way
• Make it a point to interview a minimum of five video production services providers
• Make every effort to obtain a minimum of two of them via references from people you know and trust
• Do preview samples of their work
• Do follow up on references: liked work, liked the people, performed as promised, any surprises good or bad
• Do establish how long (how many weddings or events actually produced) they've been in business
• All else being equal, what are your instincts telling you - run? Are you comfortable? Do you like them?
• Good instincts, a comfortable, agreeable feeling is one thing, but is she going to be there behind the camera
• You might have 12 months to get everything locked down, but give yourself more than a couple of months
• Wait til the last minute and availability (see above) diminishes, potential for making a bad call increases
• Whatever the promises - get it in writing. For your own protection you simply must get a definitive agreement
Follow the above suggestions and you might just be able to find a video services provider who is affordable (based on your flexible budget) - avoid "cheap"; fast - anything under four weeks can be considered so; and good - you saw their work, right? They've been in business for a few years, produced several similar events - right? The references were positive, you did contact them, right?
Keep in mind that while there certainly is an abundance of talented individuals out there who started producing yesterday, experience plays a major role in the positive outcome of a video production. People who have been in business for a few years, with a number of productions under their belts, tend to understand Murphy's Law that if anything can go wrong it will. They are prepared for equipment failure, with sufficient backup resources to get the job done, and get it done professionally.
You will pay for that experience but, more than talent, looks, production samples, production content, contract inclusions, or even personality, the premium for experience will be the single most significant portion of your investment in a professional video services provider.
Friday, January 14, 2005
Having Your Wedding Video Produced
You may not realize it now, or even think it's important to preserve your wedding day events on video. And, if you do, you may not think it is important to spend money for a professionally produced wedding video, opting instead to allow a friend, relative or guest provide that service at no charge.
Arguments for having a professionally produced wedding video can be found everywhere, and the specific points for doing so are often redundant to the brink of nausea.
Sadly, solid arguments for having a professionally produced wedding video are rarely given on the countless web sites for brides seeking information regarding professional services.
The photographers and their products are ALWAYS mentioned, but video production rarely gets the same degree of positive nodding. Why?
Doesn't matter.
What matters is that a family member, friend or guest isn't going to get the important elements of your event simply because they are not professionally committed to doing so. They want, and rightly so, to be a part of the celebration, the event. None of these groups will EVER provide a clean, audible, solidly produced and edited representation of the day. In addition, they rarely have the necessary equipment for professional acquisition, editing or production.
The cheap route isn't always the way to go either, although it usually will provide something a step or two above what you can expect for free. Many people just starting out in the wedding and event video production business will at least provide audio enforcement, stable camera work via tripods or other stabilization, and are often professionally committed to providing a better product than friends, family or guests. They are not a part of your celebration, thus they are usually less distracted.
Experienced professionals, provided samples of work uphold their claims to quality and experience, are usually worth consideration and the expense to hire them. Why?
They have redundant equipment and assistance to ensure production quality even in the most negative of conditions. They are usually prepared for contingencies - spare batteries and alternate power sources, backup camera gear, extra audio batteries, mics and bulbs for lighting equipment.
Rare is the bride who opts out on a professionally produced wedding video and later upholds that decision. Rare is the bride who takes the same degree of interest in selection of a professional video producer as she does the photographer, who invests equally between the two, and later regrets the investment of time and effort, and cost.
Those who do not have a professional service provider produce their wedding video usually come to regret it; those who do don't!
Arguments for having a professionally produced wedding video can be found everywhere, and the specific points for doing so are often redundant to the brink of nausea.
Sadly, solid arguments for having a professionally produced wedding video are rarely given on the countless web sites for brides seeking information regarding professional services.
The photographers and their products are ALWAYS mentioned, but video production rarely gets the same degree of positive nodding. Why?
Doesn't matter.
What matters is that a family member, friend or guest isn't going to get the important elements of your event simply because they are not professionally committed to doing so. They want, and rightly so, to be a part of the celebration, the event. None of these groups will EVER provide a clean, audible, solidly produced and edited representation of the day. In addition, they rarely have the necessary equipment for professional acquisition, editing or production.
The cheap route isn't always the way to go either, although it usually will provide something a step or two above what you can expect for free. Many people just starting out in the wedding and event video production business will at least provide audio enforcement, stable camera work via tripods or other stabilization, and are often professionally committed to providing a better product than friends, family or guests. They are not a part of your celebration, thus they are usually less distracted.
Experienced professionals, provided samples of work uphold their claims to quality and experience, are usually worth consideration and the expense to hire them. Why?
They have redundant equipment and assistance to ensure production quality even in the most negative of conditions. They are usually prepared for contingencies - spare batteries and alternate power sources, backup camera gear, extra audio batteries, mics and bulbs for lighting equipment.
Rare is the bride who opts out on a professionally produced wedding video and later upholds that decision. Rare is the bride who takes the same degree of interest in selection of a professional video producer as she does the photographer, who invests equally between the two, and later regrets the investment of time and effort, and cost.
Those who do not have a professional service provider produce their wedding video usually come to regret it; those who do don't!
Friday, December 31, 2004
Special Service for Armed Forces
NOTE: The following has been taken down from its original source. However, after some recent (February 5, 2007) discussion with others in the independent professional wedding and event video production industry it is possible that another resource for this worthwhile program will develop.
A member of the Wedding and Event Videographers Association (WEVA) recently posted something I thought might be of interest, not only to those in the video production business, but those members of our armed forces, and their families who could benefit from this program.
Get in touch with Perry Hillis, info@hillcoservices.com, 706-935-5543, for more information.
Hillis' Operation Bedtime Story (www.operationbedtimestory.com) project offers one free DVD or VHS video of anyone actively serving in the military reading stories to the camera. This, says Hillis, will allow their families to have something to remember them by when they cannot be present.
Hillis, and participating video producers across the country, are providing this service free of charge as a way "to show support for our troops," says Hillis. "I know if I had to be away from my family, with the possibility of not returning home alive, I would appreciate something like this."
The product is created by connecting the video camera to a DVD or VHS recorder and burning the video in real time as the participant is reading from a book, diary, journal, or other reading resource. There is no editing involved as the project is based on reality, not creativity. "They will leave with their video in hand," says Hillis.
Hillis, limited to doing this in the Chattanooga, TN area, has posted on the WEVA members forum web site, offering other members the opportunity to extend this project into their service areas. If there is enough response and interest from both people in the service and video producers across the country, "I will buy a domain name so that people can find a local videographer to read to," Hillis concluded.
Perry Hillis
info@hillcoservices.com
706-935-5543
A member of the Wedding and Event Videographers Association (WEVA) recently posted something I thought might be of interest, not only to those in the video production business, but those members of our armed forces, and their families who could benefit from this program.
Get in touch with Perry Hillis, info@hillcoservices.com, 706-935-5543, for more information.
Hillis' Operation Bedtime Story (www.operationbedtimestory.com) project offers one free DVD or VHS video of anyone actively serving in the military reading stories to the camera. This, says Hillis, will allow their families to have something to remember them by when they cannot be present.
Hillis, and participating video producers across the country, are providing this service free of charge as a way "to show support for our troops," says Hillis. "I know if I had to be away from my family, with the possibility of not returning home alive, I would appreciate something like this."
The product is created by connecting the video camera to a DVD or VHS recorder and burning the video in real time as the participant is reading from a book, diary, journal, or other reading resource. There is no editing involved as the project is based on reality, not creativity. "They will leave with their video in hand," says Hillis.
Hillis, limited to doing this in the Chattanooga, TN area, has posted on the WEVA members forum web site, offering other members the opportunity to extend this project into their service areas. If there is enough response and interest from both people in the service and video producers across the country, "I will buy a domain name so that people can find a local videographer to read to," Hillis concluded.
Perry Hillis
info@hillcoservices.com
706-935-5543
Thursday, December 30, 2004
Memories Get Trashed
Maybe it was the Coca-Cola Classic Young Movie Maker series that played some time back at theaters during the preview "advertainment" segment.
While most everyone else is waiting in line for the popcorn, drink, candy, hot dog and/or pretzel that will triple their out-of-pocket entertainment experience, I can usually be found actually watching not only the "advertainments", but even those boring movie history questions inserted between local, homegrown business advertisement movie billboards - slides, actually.
But I'm pretty sure it was the current Young Movie Maker reel that captured my awareness. That, and the fact that I am a full time professional commercial, wedding and event video producer.
In the Young Movie Maker reel the scenario is that an older woman is cleaning out her closet? basement? and comes across an old reel of movie film. She tosses it, probably because she doesn't have anything to project it.
Or, she hasn't thought (doesn't know) about people like me who provide (sometimes for a reasonable price) services transferring film, old videotape formats and images-photos-mementos-graphics and other stuff to the current storage medium. The current medium is DVD, although some are still transferring home movies and stuff to videotape.
Anyway, for whatever reason she tosses the old reel of film. Then we see a dumpster diver digging it out, other characters come into play and in a series of disconnected events the film winds up spilled and spooling around a bicycle wheel sprocket with the sun shining "just so" through a Coca-Cola bottle in the street and onto the side of a perfectly parked, perfectly flat, perfectly reflective, white delivery truck.
The older woman is looking out her window to see such commotion, and everyone freezes into an awed Kodak Moment while the nostalgic scenes play out on the side of that truck.
For someone who makes a living helping others preserve such memories, that was one of the most wonderful cinematic experiences I've ever enjoyed. It blew me away.
Maybe it was that recollection that caused me to notice some old reels and videotapes in a trash can as I was walking a neighborhood. I am not by nature a dumpster diver. I rarely, if ever, shop yard/garage sales...
...Wal*Mart is about as cheap as I'll go.
But there were those moments from the past, probably some person's memories carelessly discarded. Maybe not. But, there they were. I'm seeing that emotionally charged Young Movie Maker segment. So I took them. I am going to play and review what I can. If they are commercial rejects then I'll toss them again.
But! If they are not! If they are someone's memories...
...I'll likely see if I can find an address. A name. I'll put what looks right onto a DVD and mail or hand deliver a sample of it. If they don't want to pay for it, depending on how I read the circumstances, judge their reaction, I might just give it to them anyway.
If THAT happens, I'm going to want an interview on video, or an article for a magazine.
While most everyone else is waiting in line for the popcorn, drink, candy, hot dog and/or pretzel that will triple their out-of-pocket entertainment experience, I can usually be found actually watching not only the "advertainments", but even those boring movie history questions inserted between local, homegrown business advertisement movie billboards - slides, actually.
But I'm pretty sure it was the current Young Movie Maker reel that captured my awareness. That, and the fact that I am a full time professional commercial, wedding and event video producer.
In the Young Movie Maker reel the scenario is that an older woman is cleaning out her closet? basement? and comes across an old reel of movie film. She tosses it, probably because she doesn't have anything to project it.
Or, she hasn't thought (doesn't know) about people like me who provide (sometimes for a reasonable price) services transferring film, old videotape formats and images-photos-mementos-graphics and other stuff to the current storage medium. The current medium is DVD, although some are still transferring home movies and stuff to videotape.
Anyway, for whatever reason she tosses the old reel of film. Then we see a dumpster diver digging it out, other characters come into play and in a series of disconnected events the film winds up spilled and spooling around a bicycle wheel sprocket with the sun shining "just so" through a Coca-Cola bottle in the street and onto the side of a perfectly parked, perfectly flat, perfectly reflective, white delivery truck.
The older woman is looking out her window to see such commotion, and everyone freezes into an awed Kodak Moment while the nostalgic scenes play out on the side of that truck.
For someone who makes a living helping others preserve such memories, that was one of the most wonderful cinematic experiences I've ever enjoyed. It blew me away.
Maybe it was that recollection that caused me to notice some old reels and videotapes in a trash can as I was walking a neighborhood. I am not by nature a dumpster diver. I rarely, if ever, shop yard/garage sales...
...Wal*Mart is about as cheap as I'll go.
But there were those moments from the past, probably some person's memories carelessly discarded. Maybe not. But, there they were. I'm seeing that emotionally charged Young Movie Maker segment. So I took them. I am going to play and review what I can. If they are commercial rejects then I'll toss them again.
But! If they are not! If they are someone's memories...
...I'll likely see if I can find an address. A name. I'll put what looks right onto a DVD and mail or hand deliver a sample of it. If they don't want to pay for it, depending on how I read the circumstances, judge their reaction, I might just give it to them anyway.
If THAT happens, I'm going to want an interview on video, or an article for a magazine.
Friday, December 24, 2004
Long Term Loan
Nearly 15 years ago a guy approached me as I was making an ATM withdrawal. It was during the holiday season.
He presented me with a pretty good story - nothing I had not heard before, but pretty good nonetheless. Being a writer, a journalist, a wannabe fiction novelist, I enjoyed the story, doubtful as I was.
I made him a deal. I gave him a twenty dollar bill and told him it wasn't a loan, simply a gift. "But," I told him, "if you really want to improve my attitude toward people in general, people with really good stories specifically, here's my post office box number. When you get situated, overcome your problems, if you return that twenty dollar bill you will have proven more to me than I am currently able to believe about people in general."
I've not ever really forgotten the incident, but I certainly had not been dwelling on it. I love a lot of people and a lot of people continue to disappoint me.
But somebody recently sent me a wrinkled twenty dollar bill in an envelope with no return address. I could not read the badly applied cancellation mark. I'm going to keep the twenty. Was it that guy? I'll never know, but he sure got even with me.
Now I don't know if I should work to improve my attitude toward people in general, or just those who have a good story.
He presented me with a pretty good story - nothing I had not heard before, but pretty good nonetheless. Being a writer, a journalist, a wannabe fiction novelist, I enjoyed the story, doubtful as I was.
I made him a deal. I gave him a twenty dollar bill and told him it wasn't a loan, simply a gift. "But," I told him, "if you really want to improve my attitude toward people in general, people with really good stories specifically, here's my post office box number. When you get situated, overcome your problems, if you return that twenty dollar bill you will have proven more to me than I am currently able to believe about people in general."
I've not ever really forgotten the incident, but I certainly had not been dwelling on it. I love a lot of people and a lot of people continue to disappoint me.
But somebody recently sent me a wrinkled twenty dollar bill in an envelope with no return address. I could not read the badly applied cancellation mark. I'm going to keep the twenty. Was it that guy? I'll never know, but he sure got even with me.
Now I don't know if I should work to improve my attitude toward people in general, or just those who have a good story.
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