Tuesday, May 31, 2011

Three Steps to Making More Money with Video


I average $300 a week producing music/photo video montages.

I’ve been doing these for years now and have honed the process down to the point where, if I had three of them a day, I could easily create these productions and still have time to take care of other business, enjoy getting out, reading a good book or even occasionally going to bed early.

I have three basic creative montage levels, each of them offering a different approach to the standard montage production, or a mix of one, two or all three, depending on the number of images used and music selection length.

The GREAT thing about producing montages and offering a range of creativity is that I can start with a really GREAT product at an affordable and popular price level, then ramp up with other elements that many clients are willing to pay extra for.

The Complete Guide to Photo/Music Montage Marketing and Production will be released this year. Watch for announcements here, and on Twitter and Facebook, as well as several video related forums where I participate.


I average $500 a week, spread out annually, in Funeral and Memorial Video Productions. After quite a few months of developing direct-mail letters, DVD samples and direct-mail post cards, I’ve managed to generate good relationships with a number of funeral/mortuary/cemetery establishments, funeral officiants and church officials. Many of these now use my services as their preferred/referred vendor for end of life, celebration of life and memorial video production needs.

While developing this business program can be a challenge, it is absolutely a do’er and anyone putting some effort into developing a valid funeral and memorial video production service can average $25,000 or more a year. Combined with memorial photo video montage production services, an independent video services provider can average $40,000 or more a year, working alone and full-time.

The book that tells you how: “They Shoot Funerals, Don’t They” is now available and has received solid reviews for its quality and content. It truly has everything you need to know, including real-life stories, forms, direct-mail examples and more. Check it out today at http://lulu.com/spotlight/Earl and order this resource publication that will help you approach a seriously under served market with confidence.


I average $10,000 a year with easy-to-produce, basic wedding video productions that don’t eat up all my spare time, weekends and holidays or make me pull my hair out during a 60-hour editing marathon.

You can be a video artist or essentially an independent wedding video businessperson and make good money without having to work as hard as some in the wedding video production business do. You just have to learn how to keep a firm balance between your Michelangelo and “Business-angelo” sides, focusing on good shooting, editing and production techniques that don’t take you 40 hours, several weeks, months or years to deliver.

There are many in the 80 percent wedge of the bridal community pie who don’t even WANT a wedding video, who could be convinced if the price, services, turnaround time and quality were more in line with their budgets, their expectations and their real video production needs.

Instead of fighting over the 20 percent or so group of brides who are sold on video and want it, and sometimes will do whatever it takes to get it, take a stab at convincing that HUGE other source they might like to have a video production of their wedding event after all.

The Basic Guide to Profitable Wedding Video Marketing and Production will provide you with some concepts that are already in play but either over used or under delivered, along with several approaches that are overlooked by many in the wedding video production industry. This valuable video business resource will be released this year. Watch for announcements here, and on Twitter and Facebook, as well as several video related forums where I participate.

Remember: If you market, you will make it © 2011 Earl Chessher

Another GREAT resource for video ideas, tools, marketing hints and suggestions is In the Viewfinder, a video business blog by Jay Michael Long of JML Multimedia, Mississippi. Check him out at http://intheviewfinder.blogspot.com

Also, check out Bill Mecca’s popular Video Quick Tips series, a LOT of good, easy, quick and affordable approaches to improving your video production abilities.

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