Just in case you’re wondering about the potential, viability and popularity of our worldwide branding program, I thought I'd share a link to a TV station feature with you. Interestingly, this is one of three senior communities fellow VST Associate Jim Nicholson sent information to last year during a marketing drive introducing his VST program, the brand, and offering his professional production services.
While Jim didn’t manage to gain entry to these particular prospects, they certainly seemed to like the idea, taking it and doing their own thing for the residents ... getting local television station coverage of the drive to preserve people’s stories.
We can fear this, or we can embrace it!
I think such situations are “embraceable” because they validate our program to the max! This is why I’m sharing the link with you and urging you to share it with your fellow video producers and prospective clients. To inspire you with the prof and knowledge that there is a massive, broad interest in the sharing and preservation of people’s stories. Our slogan is so true: EVERYBODY HAS A STORY!
It is especially invigorating to realize that VST is the catalyst behind this Lancaster group’s thrust to preserve community resident’s stories. And, while their interest is self-serving, to the extent they’re doing this ONLY in their local community, it means WE can utilize the reality of this small news channel special to underpin our own programs ... not only to other senior communities, using the clip to support the fact that people desire to preserve their histories, stories and memories, but with countless other clubs, groups and individuals as well.
Take a look at http://www.wgal.com/video/28102497/detail.html?af=lan and share with me, and our other VST Associates, what strikes you about the movement we helped generate, how we can utilize this movement to the mutual benefit of our VST program, and for those who join us in perpetuating the brand around the world.
Nicholson is currently our Pennsylvania VST Associate. He continues to promote and market Video StoryTellers!™ throughout his service area, as well as among his fellow video production and independent business contacts. He is a true and very active VST disciple. It is through his personal marketing efforts that the Lancaster group kicked off its own effort to pursue story/memories preservation.
Jim is working toward developing a way to take advantage of the community’s “in-house” attempt and generate interest with other communities, clubs, groups and families in the VST Program approach. Nicholson also “discovered” this human interest feature, and another that he’s trying to locate so it can be shared with the rest of us.
Remember: If you market, you will make it! © 2011 Earl Chessher